Jiji Ugboma

Partner Success & Engagement | Publishers, creators & Platform Partnerships

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Jiji Ugboma has 10 years of experience turning high-touch relationships into measurable revenue, retention, and growth. She specializes in building and scaling ecosystems across publisher, platform, and creator networks.

Annual Revenue Target Delivered

$1M+

PUBLISHER & MEDIA PARTNERS MANAGED

2,000+

Community Members Reached

7,000+

Average Newsletter Open Rate

70%

YoY Engagement Growth

120%

SEO & Audience Development Audits Conducted

40+

What I Do

Partner Success & Publisher Relations

I specialize in managing executive and B2B relationships in media and tech, navigating high-stakes dynamics with discretion and professionalism. Using high-touch relationship management, engagement strategies, and data translation, I create strategies that drive partnership expansion, product adoption, and retention.

Content Strategy & Audience Development

I specialize in translating product capabilities, market trends, and AI innovation into compelling narratives that convert. I lead engagement and content workflows from ideation through distribution across formats, including case studies, webinars, partner features, sales decks, and industry events.

Strategic Partnerships & Business Development

I identify, structure, and close partnership deals with media content distribution platforms, AI platforms, and SaaS providers. I work with both inbound and lead pipelines to move opportunities from first conversation through negotiation, contract execution, onboarding, and long-term retention.

Impact & SelectedWork

Revenue & Deal Making
  • Hit a $1M+ annual revenue target.
  • Closed a $1.2M e-commerce partnership.
  • Drove 15% YoY revenue growth through content redistribution.
  • Cut content distribution costs by 80% by negotiating deals with Apple News, Microsoft News, Newsbreak.
  • Deployed $200K+/month ad budget across LinkedIn, Facebook, Instagram, and influencer campaigns.
Partner Education
  • Launched 6 partner newsletters reaching 7,000+ members at 70% open rate. (More than triple the industry average)
  • Designed education program for 2,000+ publishing and media partners. Launched a webinar series that drove 120% growth in engagement rate.
Partner Ecosystem Building
  • Designed and launched an ecosystem for a publisher network of 2,000+ media brands, driving partner retention, product adoption, and revenue growth.
  • Led engagement for a creator and entrepreneur network of 5,000+ members across the Blogher website and social assets, supported by a resource hub, newsletters, webinar series, and indusrty events.
Content Strategy
  • Led 40+ audience development and SEO audits for editorial brands across Entertainment, Lifestyle, Parenting, Food, and Health verticals, delivering strategies for traffic growth, brand safety, and organic search visibility.
  • Led GTM strategy for the US market launch for a French cosmetic brand, supported by a competitor market report and a 40-page editorial style guide that aligned cross-functional teams pre-launch.

Skills & Tools

Technical

Codex · Claude Code · n8n· Salesforce · HubSpot · Asana · Google Analytics (GA4) · Looker · Comscore · SEMrush · Google Ad Manager · DV360 · WordPress ·

Expertise

GTM Strategy · Audience Development · Contract Negotiation · AI SEO/GEO · Product Marketing · Content Workflow Management · RFP & Campaign Strategy · Partner Education · Growth Enablement · Event Activation

Jiji Ugboma has 10 years of experience turning high-touch partner relationships into measurable revenue, retention, and growth. She specializes in building and scaling partner ecosystems across publisher, platform, and creator networks. She drives engagement and revenue growth by developing high-impact relationships and translating complex industry shifts, including AI innovation and evolving product landscapes, into strategies that accelerate adoption and retention.

She has a strong track record managing Tier-1 client and partner relationships while building scalable engagement systems that drive retention and product adoption. She specializes in data-driven engagement strategies for partner ecosystems, encompassing content strategy, partner education, and authentic client relationships that drive year-over-year retention. She brings deep industry expertise in programmatic ad tech, product marketing, audience development, and relationship management, making her a trusted asset for organizations looking to drive structure, scale, and retention across their partner ecosystem.

Most recently, as Director of Publisher Partnerships and Engagement at Penske Media (SHE Media Collective), she led client success for high-revenue accounts and drove engagement strategy across a network of 2,000+ publishers, creators, and media/tech companies.

Partners & Platforms I’ve Worked With

Technology & Distribution
Media & Publishing
Events & Activations

What Are People Saying

  • Jiji did an awesome job negotiating, so we’d love to not have to reinvent the wheel entirely if we decide to expand the relationship.
    Penske Media Corporation
    SVP, Business Development
  • Jiji Ugboma is doing an awesome job leading audience development and analytics training — a go-to resource for publishers navigating SEO.
    State of Digital Publishing (SODP)
    Founder
  • You are a creative thinker and connector, and I am open to any and all ideas. Would love your input.
    SheBuysTravel
    Founder
  • Your expertise is invaluable.
    SandraRose.com
    Founder

I’m currently open to new opportunities in partner success, product marketing, and ecosystem strategy. If you’re building or scaling a partner ecosystem and looking for someone who can drive structure, retention, and growth— I’d love to connect.

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